Haven names new GM
Haven's COO takes on General Manager role to drive the business forward.
Tuesday, February 10th 2026, 5:29PM
Haven Financial Advisers has appointed Louise Gordon as General Manager of Haven Financial Advisers.
She has nearly a decade of service and was most recently Haven Chief Operations Officer. She has driven operational excellence and built a strong foundation for the business, leading the implementation of enhanced client engagement and streamlined processes, the company says.
In her new role, she will shape Haven's strategic direction, build the advice team, and drive commercial growth while continuing to ensure exceptional client outcomes.
"We're thrilled to have Louise leading our business in this new role," said Craig Baldwin, Managing Director for Haven Financial Advisers.
"Her expertise and dedication will be instrumental in driving our continued success and delivering the best possible experience for our advisers and clients".
Gordon says she is "looking forward to shaping our strategic direction, fostering our collaborative culture, and growing our team of passionate advisers who share our commitment to delivering exceptional client outcomes."
"Haven’s unique blend of support, innovation, and growth opportunities makes it an attractive place to build a career – and I’m eager to welcome like-minded advisers to join us on this journey".
Gordon’s appointment reflects Haven’s ongoing plans for growth, continuing to set the bar high for clients and commitment to development opportunities within the business.
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