Pie Funds pushes into adviser market

Pie Funds appoints experienced manager to spearhead advance into the adviser market.

Thursday, July 9th 2026, 11:06AM

Pie Funds has appointed experienced financial services professional Marc Grigg as the company’s first Distribution Manager to spearhead its entry into the adviser channel with its Pie KiwiSaver Scheme and range of actively managed investment funds.

Grigg joins Pie Funds from Generate where he held the roles of Investment Distribution Manager and Business Development Manager. Prior to Generate, Marc worked for Consilium, Proposition and AMP New Zealand in a variety of sales and distribution roles.

Pie’s push into the adviser channel is supported by strong recent investment performance, with its KiwiSaver Growth fund recently ranked as the top performer in its category for one year returns, and in the top quartile over three years, according to Morningstar’s March 2026 KiwiSaver report.

“Performance is important, but so too is partnership,” CEO Ana-Marie Lockyer says. “Our adviser proposition has been designed to support advisers with access to our investment team, market insights, client-friendly content and a responsive relationship model. We’re delighted to have Marc on board to help advisers add value to their clients and grow their own businesses at the same time.”

Pie Funds’ growth strategy includes building diversified growth channels, expanding adviser-led KiwiSaver distribution and strengthening its relationships with adviser and professional networks. The adviser channel launch is part of Pie’s broader ambition to grow funds under management while continuing to deliver strong client experiences.

Grigg started in his new role on July 6 and reports to Dan Bell, Head of Distribution and Client Growth.

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