About Good Returns  |  Advertise  |  Contact Us  |  Terms & Conditions  |  RSS Feeds Other Sites:   depositrates.co.nz  |   landlords.co.nz
Last Article Uploaded: Wednesday, September 2nd, 4:54PM
rss
Latest Headlines

New marketing programme drives record funds flow

ANZ Funds Management says managers should focus on the benefits of funds, not the mechanics.

Tuesday, July 3rd 2001, 11:26PM

ANZ Funds Management says it has had record money flows into its managed funds in the three months to June 30, and it is crediting the strong growth to increasing investor education and a new marketing initiative.

ANZFM general manager Graham Duston says $103 million was invested into its funds in the June quarter and this money was well-spread across all the asset classes.

"Although we have had some very volatile investment markets over the last 12 months we are starting to find that both existing and prospective investors understand investment cycles better today. They tend to be more focused on their long term goals and strategies as opposed to short term market fluctuations," Duston says.

In the past ANZ has mainly used its nationwide financial planning network as the channel for distributing its funds.

However it has recently developed a complimentary mass-marketing, no-advice programme.

The idea behind the proposition is that investors will work themselves through a process and come to a prescribed answer. It's a "no-advice" process, he says, and the customer buys a prescribed solution.

This differs from the financial planning side of the bank's operation where a client works through the process with an adviser. The adviser then comes back with various options and the investor chooses the appropriate solution.

Duston says the mass-market proposition has required a substantial change in culture and mindset at ANZFM.

"To be successful in the mass-market a new distribution paradigm had to be embraced which was radically different to the traditional managed funds distribution model," he says.

Duston believes that the industry has become too focused on the technical side of funds management and not on the customers.

Instead of thinking about alpha, tracking error, portfolio construction etc, ANZFM has looked at product design from the point of the investor.

"Investors just want to know what the investment will do for them," he says. "They want to know the benefits, not the features."

"Funds management has traditionally been seen as something for people with a lot of money. Whilst we have a very strong wealth management programme in place, this new proposition compliments the existing programme and means that we can now offer a strong funds management proposition to most investors in New Zealand," Duston says.

« News Round UpSovereign takes regulation bull by the horns »

Special Offers

Commenting is closed

 

print

Printable version  

print

Email to a friend
News Bites
Latest Comments
  • Two advisers investigated
    “I find it very interesting that by far the majority of the FMA's investigations and Enforcements involved product providers...”
    4 hours ago by Comprehensive Planner
  • Vertical fund businesses – a broken model?
    “The problem for advisers is: do I get fired if I don't use enough of the boss's product.And if they do follow the party line,...”
    6 hours ago by traveller
  • Funds for fee-conscious customers
    “So just to clarify David, does the 1.85%( for instance) include the currency transaction fee, MER's of underlying funds and...”
    9 hours ago by gaman AFA
  • Appetite for annuities
    “Hi Brent, yes collecting research data can be challenging. Nonetheless the focus groups we did up and down the country...”
    10 hours ago by Ralph Stewart
  • Vertical fund businesses – a broken model?
    “Nice article. Don’t expect anyone in the Government or the FMA to upset historic or prospective employers by properly...”
    11 hours ago by Brent Sheather
Subscribe Now

Weekly Wrap

Previous News

MORE NEWS»

Most Commented On
Mortgage Rates Table

Full Rates Table | Compare Rates

Lender Flt 1yr 2yr 3yr
ANZ 6.24 5.10 5.25 5.59
ANZ Special - 4.69 4.89 -
ASB Bank 6.50 5.05 5.25 5.35
ASB Bank Special - 4.69 4.89 4.99
BankDirect 6.50 5.05 5.25 5.35
BankDirect Special - 4.69 4.89 4.99
BNZ - Mortgage One 6.65 - - -
BNZ - Rapid Repay 6.24 - - -
BNZ - Special - 4.69 4.69 -
BNZ - Std, FlyBuys 6.24 5.09 5.09 5.19
BNZ - TotalMoney 5.99 - - -
Lender Flt 1yr 2yr 3yr
Credit Union Auckland 6.70 - - -
Credit Union Baywide 6.45 5.75 5.75 -
Credit Union North 6.45 - - -
Credit Union South 6.45 - - -
Finance Direct 6.10 6.45 6.69 7.10
First Credit Union 5.85 - - -
HBS Bank 6.14 5.39 5.39 5.39
HBS Special - 4.69 4.69 4.99
Heartland 6.70 7.00 7.25 7.85
Heretaunga Building Society 6.45 5.10 5.40 -
Housing NZ Corp 6.49 5.19 5.49 5.59
Lender Flt 1yr 2yr 3yr
HSBC Premier 6.60 4.89 4.89 4.99
HSBC Premier LVR > 80% - - - -
HSBC Special - 4.49 4.49 4.49
ICBC 6.75 5.99 6.39 -
Kiwibank 6.15 4.79 5.49 5.69
Kiwibank - Capped - - - -
Kiwibank - Offset 6.40 - - -
Kiwibank Special - 5.09 4.65 4.99
Liberty - - - -
Napier Building Society 6.50 5.80 6.70 -
Nelson Building Society 6.70 5.65 5.95 -
Lender Flt 1yr 2yr 3yr
NZ Home Loans 6.60 5.39 5.49 6.29
Perpetual Trust 7.70 - - -
Resimac 5.59 5.37 5.40 5.52
SBS Bank 6.14 5.39 5.39 5.39
SBS Bank Special - 4.69 4.69 4.99
Sovereign 6.35 5.05 5.25 5.35
Sovereign Special - 4.69 4.89 4.99
The Co-operative Bank 6.20 4.69 4.79 4.99
TSB Bank 6.24 5.10 5.39 5.45
TSB Special - 4.69 4.69 4.99
Wairarapa Building Society 6.20 5.75 5.95 -
Lender Flt 1yr 2yr 3yr
Westpac 6.15 4.99 5.19 5.19
Westpac - Capped rates - 6.15 6.15 -
Westpac - Offset 6.15 - - -
Westpac Special - - 4.69 -
Median 6.40 5.09 5.25 5.35

Last updated: 18 August 2015 3:39pm

News Quiz

The maximum remuneration model for Australian life insurance advisers is to be set at what?

Upfront 40% + trail 20%

Upfront 50% + trail 10%

Upfront 50% + trail 20%

Upfront 60% + trail 10%

Upfront 60% + trail 20%

MORE QUIZZES »

About Us  |  Advertise  |  Contact Us  |  Terms & Conditions  |  Privacy Policy  |  RSS Feeds  |  Letters  |  Archive  |  Toolbox
 
Site by Web Developer and eyelovedesign.com