Phil: How things change in an instant

Friday, February 25th 2011, 1:12PM 1 Comment

by Philip Macalister

On Tuesday I had a good day. Flew to Wellington then headed up the road to present my social media show to the IFA in Palmerston North. The presentation is all about helping advisers understand Facebook, Twitter and LinkedIn as well as talk a little about mobile technology and the mobile version of Good Returns (type m.goodreturns.co.nz into your phone’s browser to see it).. The IFA in the central North Island has lots of wise heads who have been advising for a long time. It was good to catch up with many of these stalwarts of the advice world. They were a great audience to present to only letting me get a couple of slides into the presentation before the questions started. From there on it was a lively discussion answering all sorts of questions (and telling some stories that shouldn’t be told). I talked about many things and examples of how social media can be used including the comments in this presentation from Gen-I chief executive Chris Quin about how he used Twitter to keep up with last year’s earthquake in Christchurch. While I had a good time that changed quickly. Right at the end of the presentation adviser John Doolan announced there had been a big earthquake in Christchurch. The magnitude of this didn’t sink in till I jumped in the car and started driving back to Wellington and tuned into Radio New Zealand. Then it hit me. While my day started off well, it didn’t finish that way. To all our readers, advisers and their families in Christchurch we hope are well. Our thoughts are with you. PS: if you are on Twitter you can follow the newstream at #eqnz and #christchurch

You can read Philip's blog here: http://www.goodreturns.co.nz/blog/

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Comments from our readers

On 28 February 2011 at 11:42 am Sean Joubert said:

Hi Phil,

I am based in Auckland and interested to know if you are presenting the "helping advisers understand Facebook, Twitter and LinkedIn" seminar up here?

There are so many books on the social media topic but are all written based on American experiences - I was looking for insight as to how NZ companies are using these channels to promote and grow their business and find new opportunities.

Is your presentation available as a download or webinar?

We are in residential property management but I am sure the concepts apply to any business seeking to utilise these new-age channels effectively.

Regards,
Sean

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