Shoe Shop Compliance
Thursday, July 28th 2011, 3:35PM 18 Comments
Some (young rascal) sent me this....I had a good chuckle. Read on!
"I'd like to buy a pair of black leather shoes, please"
"Sir, if it were only that simple. Here's my card and here's your Buyer's Guide."
“What's this for”?
It tells you that I can only talk to you about shoes and allied products sold by this shop. I can't talk to you about shoes sold by any other shoe shop, nor can I give any advice on, say, sausages, for example.
Probably the best way to proceed is to show you where we fit into the footwear industry. We buy in most of our products from the Far East at a fairly modest price and sell them on to the public at a considerably higher price; but of course, out of the mark-up we have to pay for transportation, import duties, rent and rates, display, staff, sales staff, cleaners and administration, etc, and our shareholders have to be paid a dividend out of the remaining profits. Not many people think about this when they buy their shoes, but we think it's important. With this in mind, I'd like to ask you a few questions to make sure you get the shoes, or even boots, which are exactly right for you. It may be that when we have all the facts, I recommend that you do not buy my footwear at all. May I proceed?
“What do you want to know”?
“Well, how many arms and legs have you for a start”?
“What have arms got to do with shoes”?
“Well sir, if, for example, you only had one arm and I sold you a pair of shoes with laces, that could be construed as bad advice by LAUSTRO”.
“What is LAUSTRO”?
“The Laced and Unlaced Shoe Trade Regulatory Organisation.”
“What do they do”?
“Put the boot in. A friend of mine had to leave the industry.”
“What did he do wrong”?
“Sold a pair of carpet slippers”.
“What's wrong with that”?
“Turned out the guy didn't have carpet. So you see, I need to build a full picture for you. For example, do you need shoes for business or pleasure, or business and pleasure? How many shoes do you have already”?
“How many brogues, casuals, suedes, plimsoll's, slippers, sandals, Wellingtons, etc? How many suits? what colour are they? Do you have athlete's foot? Can you touch your toes? Any corns or bunions, or does your family have a history of dropped arches? What kind of socks do you wear?
How often do you cut your toenails? How much do you earn and what is your overall clothes budget? ? Well, thank you for that information. I'll give it some serious thought and- get back to you”.
Two weeks later?
“Ah, good morning sir. I've given serious thought and what you need is a pair of black leather shoes”.
“Isn't that what I asked for in the first place”?
“With respect sir, you have now had the benefit of my professional advice, based on all the relevant facts as given, and you now know with some certainty that what you need is a pair of black leather shoes. All the guesswork's been taken out of it. Here's your Reasons Why letter. I recommend that you buy these black leather shoes because they'll keep your feet dry, match your suits, look smart and you can afford them”.
“Well, I’m glad that's settled.”
“You want the shoes, then”?
“Right, if you'd like to complete this application form, here's your illustration, which I'd like you to sign. It shows a complete breakdown of costs and profits and includes my commission”.
“Your Product Particulars describe in great detail how the shoes are made and the Key Features are a summary of the product's particulars, highlighting the risk factors.”
“Yes. For example, if you Jive too long, the shoes may need repairing. On the other hand, if you die before you've had your wear out of them, I'm afraid there'll be no refund, even if they don't fit any other member of the family”
“So, just to recap. You've got my card; your Buyer's Guide; Product Particulars; Key Features; Illustration; Reasons Why letter. You will get a letter from my Head Office telling you that I do, in fact, work for this company and also a Cooling Off notice. You can return the shoes within 14 days and have a full refund if you don't like them for any reason.”
“How would you like to pay sir? “Cash”. Ah, well, would you mind nipping home for a copy of the gas bill or something to prove your identity, as you are not known to me. “
“One last thing sir, do any of your friends require shoes”?
You can read Philip's blog here: http://www.goodreturns.co.nz/blog/
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