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Workplaces the next battleground for advisers

Thursday 8th of November 2012

The merits of trying to promote adviser businesses through workplace seminars and other programmes is a topic of debate in the industry, with some seeing it as a loss leader that will pay off in future.

Speaking at the NZ Funds adviser session in Auckland yesterday, James said the company’s foray into workplace financial advice had seen better-than-expected results so far.

NZ Funds works with some of New Zealand’s best-known corporate names and it has developed software specifically focused on workplace advice, including a new programme designed for businesses with fewer than 100 employees.

“We’ve been positively surprised about how receptive companies are to the programme and to allowing us in to talk to their people about financial decision-making.  I have a reasonably strong confidence this part of the business will be a success,” James said.

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