Acquisition tipped to push transtasman collaboration
The acquisition of Century 21 New Zealand by its Australian counterpart’s owner and chairman is expected to lead to closer transtasman collaboration, the firm says.
Wednesday, August 15th 2012, 12:00AM
by The Landlord
Charles Tarbey, Chairman and Owner of Century 21 Australia, has acquired Century 21 New Zealand.
He said the acquisition would make the company an integral part of one of Australasia’s largest property groups and would lead to the use of state-of-the-art real estate technology, education programmes, events and marketing.
“Century 21 already has strong brand recognition and a successful team behind it in New Zealand. My aim is to build on these successes by bringing further resources and cutting-edge technologies to Century 21 agents, home buyers and investors in New Zealand,” he said.
The new strategy for the New Zealand market will involve increasing the company’s focus on social media, general media engagement and the launch of new marketing initiatives.
Tarbey said there would be substantial investment in training for Century 21 New Zealand staff.
“This multifold approach will see Century 21 New Zealand host a number of Australasian conventions as well as an international real estate management academy,” said Charles Tarbey.
Century 21 is the largest real estate network in the Asia Pacific region with more than 3000 offices.
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