FSI creates new brand for its affiliate investment teams
First Sentier Group has unveiled a new visual identity and brand narrative across all markets.
Saturday, August 2nd 2025, 10:23AM
First Sentier Group has established as umbrella brand reflecting its evolution as a multi-affiliate global investment manager
It has established First Sentier Group, in response to its evolution as a multi-affiliate asset manager, and to provide greater clarity around its brand hierarchy and identity, worldwide.
Headquartered in Sydney, First Sentier Group manages A$214.5 billion in assets globally, and now serves as the overarching umbrella brand supporting its affiliate investment teams of AlbaCore Capital Group, First Sentier Investors, FSSA Investment Managers, Igneo Infrastructure Partners, RQI Investors and Stewart Investors.
Global head of distribution and marketing, Lauren Prendiville, says: “Our business has evolved over time to become a global group of affiliate investment teams, so it’s exciting to reflect this in our new identity and to be able to strengthen our brand presence worldwide.
“First Sentier Group brings together and supports our distinct affiliate investment teams to deliver meaningful investment outcomes for our clients."
The launch of the Group brand also provides the opportunity for the organisation to clearly delineate from its affiliate investment team, First Sentier Investors, the name of which was previously used to describe the umbrella group. As an affiliate, First Sentier Investors will maintain its current brand under the First Sentier Group, and will focus on Australian equities, listed infrastructure, property securities, cash and fixed income.
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