Your advice (on FMA ads) please
Thursday, July 7th 2011, 4:22PM
by Philip Macalister
Here’s a curly one you can give me your advice on. Clearly financial advisers are not particularly happy with the FMA and its advertising rolled out this week.
You just have to read through the comments
on this story to get a feel for how strongly people feel about these ads.
The little dilemma we face at Good Returns is that before we saw these ads the FMA’s advertising agency had booked to run these ads across Good Returns and some of our other websites.
We could say that these ads are inappropriate for Good Returns
and not run them. However there would be a cost here financially, and quite possibly on our relationship.
We could say the ads are not illegal – possibly in poor taste – and we should accept the revenue. This advertising revenue is important as it allows us to provide you the readers with a high quality free news service.
I look forward to your advice on the matter. Of course you won’t need to provide a disclosure statement or anything like that!
You can read Philip's blog here: http://www.goodreturns.co.nz/blog/
Comments from our readers
Commenting is closed