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Insurance

Trade Me sells LifeDirect to adviser

Anders Skoe
Wednesday 22nd of January 2020

LifeDirect has been bought by Mark Solomon, transfer of ownership will occur on April 1.

Solomon is chief executive of Crest Financial Services. He has worked in financial services since 1995 as an adviser. 

Trade Me chief executive Anders Skoe said LifeDirect was a great business with lots of potential but it didn’t fit with Trade Me’s priorities. “We don’t think Trade Me is the best long term owner for LifeDirect, it’s a profitable business with great growth potential but we only have so many resources and we can’t prioritise LifeDirect over the many other opportunities we have.

“We see Mark as a great fit for this business and we’re sure they’ll unleash the potential it has. As a former owner, Mark and his team are very familiar with LifeDirect so they know the business and the industry very well. It feels like a very natural fit for it to return to them.”

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