The struggle to be better at telling the story of insurance
I’m not really a writer, I’m a consultant that loves data and enjoys understanding the buying process so I can, hopefully, advise others on the marketing issues it exposes.
To follow up on my previous piece here at Good Returns I wanted to share some of the struggle of telling the insurance story. My first problem was that although I often come armed with good data, that doesn’t count. The traditional wisdom is that "numbers are numbing, it’s the story that reaches people".
Although I can tell you that 38% of households in Auckland...MORE»
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