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The struggle to be better at telling the story of insurance

I’m not really a writer, I’m a consultant that loves data and enjoys understanding the buying process so I can, hopefully, advise others on the marketing issues it exposes.

Monday, February 10th, 8:00AM

To follow up on my previous piece here at Good Returns I wanted to share some of the struggle of telling the insurance story. My first problem was that although I often come armed with good data, that doesn’t count. The traditional wisdom is that "numbers are numbing, it’s the story that reaches people".

Although I can tell you that 38% of households in Auckland...MORE»

It's time we got out and told the good story about insurance

Monday, February 3rd, 11:43AM

Russell Hutchinson takes umbrage with the media bashing insurance; and says it's up to advisers to get out and tell the story.


5 trends to include in your advice service planning

Tuesday, January 21st, 6:54AM

The beginning of a new year is a good time to review processes. Russell Hutchinson gives us five trends to focus on for 2020 and beyond.



Previous News

Imagine being forced to give bad advice

Thursday, November 28th, 12:25PM

It is not quite that bad, but this story – or cautionary tale – shows how a very restrictive approved product list affects advisers.


As Fred Dagg said: We don’t know how lucky we are

Monday, November 4th, 10:17AM

If you think the new Code of Conduct for financial advisers in New Zealand is bad, go and have a read of the Australian version.


What to do, what to do …

Tuesday, October 8th, 9:40AM

Although compliance with the Financial Advice Code should be a given there are some missing pieces from the puzzle of compliance under the new regime.


The growing but slowing market for insurance

Monday, September 16th, 11:35AM

This market is a good one, and I am a perennial optimist for both financial services in general and insurance financial advice in particular.


Old school digital advice failed advisers, but there are new options emerging

Monday, August 26th, 8:16AM

So far most attempts by advisers to increase sales online have failed. It’s worth wondering why that is, and whether there is scope for change.



Insurance Briefs

Southern Cross launches advisory group
Southern Cross Health Society has announced the establishment of a Māori governance advisory group in a first for New Zealand’s health insurance sector.

HealthLink and Konnect NET to merge
Healthcare technology companies HealthLink and Konnect NET are merging.

Fidelity scores top award for third consecutive year
Fidelity Life has been named 2019 Life Insurance Company of the Year by ANZIIF for the third consecutive year.

Suncorp invests in wellbeing
Suncorp New Zealand has now invested a total of $20 million into wellbeing bonds as part of its focus on identifying sustainable investment opportunities that can deliver positive community outcomes.

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