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The importance of emotional intelligence

Thursday 13th of June 2024

The research, conducted by Million Dollar Round Table, in the United States and Canada found that 91.4% and 74.7% of respondents in Canada and the US respectively felt that advisers’ ability to demonstrate emotional intelligence strengthened the advice relationship.

MDRT noted three things that advisers can do to help build trust into their relationship:

  • Listening to and acknowledging client needs
  • Following through on their word
  • Communicating in a way that is easy to understand.
Interestingly only 17% of Americans and 18% of Canadians say an adviser remembering personal milestones or passions make them more likely to trust their adviser.

MDRT public relations specialist Jack Miller says remembering milestones is more meaningful once the adviser has a relationship.

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