Life-Info founders want industry to take it over
The founders of life insurance information website Life-Info.org.nz would like to see the Financial Services Council take it over.
Monday, May 22nd 2017, 6:00AM 
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by Susan Edmunds
The site was launched last year and is not-for-profit. It aims to provide information about life insurance and personal risk planning for New Zealanders.
It covers things such as why people should have life insurance, what underwriting is, how they should maintain their policies and how to claim.
It was established by industry stalwarts David Whyte and Brian Klee.
Whyte said he had not presented anything about the site to the FSC yet but it would be better if it was an industry initiative rather than a private undertaking.
He said it would be ideal to hand it over to the FSC and have it run it as a service for consumers.
The site had 27,000 hits last month, Whyte said, partly driven by a social media marketing campaign.
“The stats are pretty encouraging. If we can get that kind of level on a modest budget, even how much more we could do with proper funding.”
The goal should be to reach as wide an audience as possible.
But FSC chief executive Richard Klipin said, despite having “good dialogue” with the Life-Info team, taking over the site was not on the FSC’s programme.
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One of the industry's aims, expressed by many stakeholders, is to promote consumer awareness of financial services industry matters - Life-Info.org.nz seeks to provide this in the life insurance and personal financial management risk space.