Investing in your future by selling to young professionals
Generation Y (ages 17-28) is not a new consumer group. In fact, they are the most marketed-to generation in history. They have money, and they are getting more powerful and influential each year. These four steps will help you identify what is important to your prospective Gen Y clients.
Connect
Learn as much as you can about this generation. Sign up for a Facebook or MySpace page. Listen to their music and go to the Starbucks where they hang out. Observe, observe, observe. After doing some homework, you are ready to connect with them. You can make a connection on many different levels: music, sports, yoga, outdoor activities, faith or family.
Authenticity and acknowledgment
Gen Y will want nothing to do with you until they see and believe that you are authentic and really trying to help them...MORE»
Practice management: Know, manage and choose your emotionsWednesday, February 10th, 2:20PM
Emotional intelligence is recognising, understanding and choosing how we think, feel, and act. Emotional intelligence has five components. MORE» |
Practice management: Planning your way to successWednesday, December 9th, 1:40PM
We know that the old ways of selling products and finding and solving problems aren't the way of the future. We would love to start a revolution, but we can't stop thinking of how to get paid. MORE» |
Practice management: The financial sailboat
Imagine four different sailboats - where the sail represents investments, the life preserver represents a life insurance program and the hull represents guaranteed dollars (like money in the bank or in a savings account).
MORE»Practice management: Success during a financial crisis
When financial crisis happens, it's not easy. My strategy is to go back to the basics, like when I first started in the business. I try to be positive myself.
MORE»Practice management: Lighten up
During this global economic crisis, simplifying our work activity is the key to success. When we get rid of unprofitable burdens and organise, we can focus on more important things.
MORE»Practice management: The elevator conversation
Imagine you and a prospect enter an elevator on the ground floor of a 100 storey hotel. Your room is on the 100th floor and the prospect's is on the 50th floor.
MORE»Help clients prepare with critical illness insurance
Enormous changes are underway. The coming retirement of the baby boomers will affect stockmarkets, real estate and health care.
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