tmmonline.nz  |   landlords.co.nz        About Good Returns  |  Advertise  |  Contact Us  |  Terms & Conditions  |  RSS Feeds

NZ's Financial Adviser News Centre

GR Logo
Last Article Uploaded: Monday, March 30th, 10:20PM

Insurance

rss
Latest Headlines

Sovereign's three-legged medical campaign

Sovereign says a postcard direct-marketing campaign, aimed at boosting medical insurance sales, has met with a good response.

Wednesday, April 24th 2002, 2:15AM
Close to 100,000 of the postcards – advertising Sovereign’s medical insurance products – have been ordered by advisers, Sovereign marketing manager, risk, Michael Hewes says.

So far the response rate has been about 1% - potentially equivalent to about 1000 people.

It has run more than 20 medical insurance workshops for advisers, many of whom haven’t previously sold much health product in the past.

Sovereign’s began its marketing push three months ago, when the country’s largest health insurer, Southern Cross, was struggling to pay claims on time due of computer problems.

« Club Life issues shares to advisersSome DI premiums up more than 40% »

Special Offers

Commenting is closed

 

print

Printable version  

print

Email to a friend
Insurance Briefs

MDRT plans virtual annual meeting
The MDRT's annual meeting, which attracts more than 10,000 delegates from around the world, will be a virtual event this year.

ANZIIF cancels insurance awards
The Australian and New Zealand Institute of Insurance and Finance (ANZIIF) has made the decision to cancel the 2020 Australian and New Zealand Insurance Industry Awards.

Partners Life supports rainbow community
Partners Life is again supporting the Rainbow Excellence Awards.

AIA receives Gender Tick accreditation
AIA New Zealand is the first insurer in New Zealand to be awarded the YWCA Gender Tick.

News Bites

MORE NEWS BITES»

Latest Comments
Subscribe Now

Cover Notes - Specific news aimed at risk advisers

Video [GRTV] Time to change debate on replacement business

Previous News

MORE NEWS»

Most Commented On
About Us  |  Advertise  |  Contact Us  |  Terms & Conditions  |  Privacy Policy  |  RSS Feeds  |  Letters  |  Archive  |  Toolbox
 
Site by Web Developer and eyelovedesign.com