RSA's new name is not Promina
Royal & SunAlliance has announced that it will change its name to Vero on September 1 this year.
Wednesday, April 16th 2003, 7:41PM
The change will, in the first instance be made to Royal & Sun Alliance Insurance, Liability, Marine and Accident Insurance Companies.
Royal & SunAlliance Life & Disability will remain operating under its current name as a separate entity, but will announce a new brand name in due course.
Vero is Latin for certainty, assured and in truth and the new name and visual identity are designed to reflect the brand values of integrity, security and high performance, the company says in a statetment.
Chief executive general insurance, New Zealand, Roger Bell, says: “The striking red and silver of the vero brand is sure to stand out from the traditional and more conservative look of other insurance companies."
The Promina Group which was also recently rebranded from the Royal and SunAlliance Group will, come 1 September, include the following general insurance brands – Vero Insurance New Zealand Ltd, Vero Marine Insurance Ltd, Vero Liability Insurance Ltd and Vero Accident Insurance Ltd, AA Insurance, SIS, AXIOM and Mariner.
For customers, staff and insurance brokers it will be business as usual and until 1 September the Royal and SunAlliance brand will remain in use. Current policies held will remain effective and plans are in place to ensure the transition is seamless for customers.
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