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Newpark to providers – follow my lead

Newpark Financial Services is starting to reap the benefits of a lead programme launched in October, getting around 500 pre-qualified leads a week.

Tuesday, April 5th 2011, 7:05AM

by Benn Bathgate

Newpark managing director Darren Gannon said the company surveyed its 350 members back in October primarily to ascertain what additional services they would like.

"Close to 95% of the members said activity, lead generation, anything that gets us in front of people," he said.

"That started in October and the closing ratios on those are going up and up all the time."

Gannon said this was the first of three major lead programmes, with a second targeting immigrants into New Zealand due to start any day now.

He said Newpark was approached by a company with leads in the immigration space.

"A family that's just arrived in New Zealand who've indicated they want to talk to an insurance broker to get their insurances arranged, or they're going to be in New Zealand in the next 60 days and when they get here they would like to speak to an insurance person to get their insurance arranged. We are likely to get 300 of those a month for both home loans and insurance."

Gannon said the lead programme has also secured backing from OnePath, Fidelity Life, AXA  and AIA to date, buying leads from Newpark for Newpark advisers.

"These companies have come to us and said we really like what you're doing, we're seeing the results, we think its fantastic that you're doing something positive in the marketplace to create opportunities for advisers, but its also fresh new business, not just looking at existing clients," Gannon said.

"They see it as a good way to be proactive after a year of compliance and training and regulation to get back out in the marketplace and start talking to customers again."

Benn Bathgate is a business reporter for ASSET and Good Returns, email story ideas to

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