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Lifetime expands

Financial advice group Lifetime has grown to 55 advisers after the purchase of Wellington firm Red Risk.

Wednesday, August 6th 2014, 9:14PM

Abby Burns, of Red Risk, said she and Lifetime’s Warren Stephens had been working together on a MDRT project.

“We had a shared vision of what we wanted to achieve with our teams.”

It was the right time for Red Risk, she said. “It had become too small to be big but too big to be small, I was looking for the next step.”

The company was started by her father, Alan Burns. Shge joined it nine years ago and bought her father out in 2012.

“I had to decide whether I wanted to grow the business totally independently or harness the systems and structures of a bigger company.”

She said being part of a bigger team would also offer more buying power and “long-term clout”.

“It was getting to the point where it had been small and niche but it had outgrown that and it was time to take the next step.”
Burns said her team would be operating under the Lifetime brand. “Warren is a bit of a visionary in the industry and I have respect for what he’s doing.”

The deal settled at the beginning of the month.

Lifetime was established in 1999 and has branches in Auckland, Wellington, Blenheim, Rangiora, Nelson, Christchurch, Timaru, Dunedin, Queenstown and Invercargill.

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