About Good Returns  |  Advertise  |  Contact Us  |  Terms & Conditions  |  RSS Feeds Other Sites:   tmmonline.nz  |   landlords.co.nz
Last Article Uploaded: Wednesday, December 12th, 11:30PM
Latest Headlines

Asteron Life gives advisers SME boost

Insurer Asteron Life is to launch a SME Insurance Index for the life insurance market, in April.

Wednesday, March 28th 2018, 9:13AM

Its sister company, Vero, has been operating one in the general insurance space since last year.

The index will be designed to help life insurance advisers tailor their offering for small- to medium-sized business owners.

“Suncorp has talked to nearly 1000 SMEs, and Asteron Life is thrilled to be able to use the insights this year to support life insurance advisers with SME customers,” said Trevor Longbottom,  executive manager of distribution.

“SMEs represent 97% of New Zealand businesses, and those customers face unique challenges that affect their purchasing decisions across both their business and their personal insurance."

This year’s research included questions about the types of life insurance cover SMEs held and how they felt about advisers, and examined the attitudes of businesses who took out insurance on behalf of their employees.

“SMEs are a key customer segment, and I think that there is a lot of room for Asteron Life and advisers to work together to better understand and meet their needs,” Longbottom said. “By shedding some light on the attitudes and behaviours of SMEs towards life insurance and financial advisers, this report takes the first step towards that.”

A survey of brokers in late 2017 showed that 21% said the 2017 Vero Index had helped them to attract new business.

Half of the brokers surveyed in 2017 believed that the SME Index had assisted them to understand their SME clients better, and 68% said they looked forward to learning more from future Indexes.

“These insights will help advisers understand how SME customers may differ from their other customers, and tailor an offering to meet their needs.”

The first Asteron Life SME Index will be released on 11 April.

Tags: Asteron

« 'Not all advisers churning'Ballantyne responds to FMA churn report »

Special Offers

Comments from our readers

No comments yet

Sign In to add your comment



Printable version  


Email to a friend
Insurance Briefs

Fidelity takes top award
Fidelity Life, New Zealand’s largest locally owned and operated life insurer, has been named 2018 Life Insurance Company of the Year for the second year running.

Southern Cross staff get wellness accreditation
Southern Cross Health Society says it has strengthened its workplace wellbeing expertise to help meet growing demand from Kiwi businesses for robust programmes to support the health of their people.

AIA trials mental wellbeing technology
AIA Australia and New Zealand is to trial a corporate health programme provided by mental health technology company Medibio, with its staff.

$50k in sports grants awarded
Former All Black Cory Jane has helped give out some of $50,000 in sports grants awarded to schools to mark the end of the six-week New Zealand’s Healthiest Schools Challenge, supported by AIA and Sovereign.

News Bites
Latest Comments
  • ASB appoints Vanguard as manager
    “What I find amusing from those industry participants who favour passive investing over active is their continued ignorance...”
    9 hours ago by Pragmatic
  • Law doesn't have to be broken for FMA to take action
    “Agree with Brent Sheather - NZ regulators suffer from what is formally termed 'regulatory capture'. A form of government...”
    14 hours ago by Chatterbox
  • ASB appoints Vanguard as manager
    “Pragmatic just going back 20 years to speak to you, I suspect the ASB’s value proposition is well diversified low cost...”
    14 hours ago by John Milner
  • CLU back on agenda for Massey
    “I'm delighted Massey has elected to do this. The initial efforts of Denis Sampson and others bringing it here from the US...”
    16 hours ago by Referee
  • Old approach won't always stack up
    “Thanks Steve for a thoughtful and moderate comment. I know Brian and the fact was that the client was happy. For the...”
    17 hours ago by MediCare
Subscribe Now

Cover Notes - Specific news aimed at risk advisers

Previous News


Most Commented On
About Us  |  Advertise  |  Contact Us  |  Terms & Conditions  |  Privacy Policy  |  RSS Feeds  |  Letters  |  Archive  |  Toolbox
Site by Web Developer and eyelovedesign.com