nib backs controversial TripAdvisor of healthcare site

Health insurer nib is backing a new online platform that allows New Zealanders to rate and review their healthcare providers.

Tuesday, July 31st 2018, 6:00AM

Whitecoat features almost 10,000 healthcare providers across a range of health disciplines throughout New Zealand - including specialists, GPs, dentists and physiotherapists.

The free and publicly available website is designed to improve consumer access via an online platform that through information, connectivity and reach, creates transparency between providers and patients, empowering Kiwis to make better decisions when it comes to their health.

It aims to help in particular those who have recently moved to a new area or need specialist treatment for the first time.

High profile GP and former New Zealander of the Year, Dr Lance O’Sullivan, is supportive of the platform and what it offers to both consumers and healthcare providers.

Matthew Donnellan, chief executive of Whitecoat, said the digital platform also presents a new way of connecting Kiwi consumers and providers who increasingly rely on the web and social media for information and consumer referrals.

“Historically, the healthcare market has lacked information, transparency and comparability. Consumers generally have had very limited access or ability to comprehend information relevant to their health and treatment, and consequently, many have experienced over-servicing, wide cost variation and avoidable hospitalisations.

“Whitecoat looks to change that, by empowering patients to review their experience with healthcare professionals, and concurrently giving providers an opportunity to connect with patients, receive feedback and reply to reviews while also increasing their online presence,” he said.

Rob Hennin, chief executive of Nib New Zealand, said his firm was proud to support the launch of the platform locally.

“It is a welcomed addition to our healthcare industry and provides a unique offering that we think will be widely used by consumers and providers alike.

“Nib is committed to bringing innovation to the market and passionate about meeting the changing needs of consumers by supporting new products and services like Whitecoat."

Tags: health insurance nib