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Southern Cross celebrates NZ's workforce heroes

New Zealand’s largest health insurer Southern Cross is celebrating the country's workforce heroes who give ‘everything, every day.’

Tuesday, February 1st 2022, 6:39AM

The company has launched the next chapter in its ‘With You’ story with a new creative platform that shows how Southern Cross Health Insurance is with more New Zealand business leaders and their people than any other health insurer.

The campaign which will run across TV, On Demand, OOH, print, social and digital is spearheaded by a 60 second video and gives a glimpse into the lives of ordinary New Zealanders inside their workplaces.

Featuring employees who work for some of Southern Cross’ business customers across a range of sectors, the marketing campaign and ongoing platform captures the reality of life inside the workplace.

The campaign shines a spotlight on the many ways that New Zealand workers consistently give their all to keep New Zealand businesses running.

Regan Savage, Head of Marketing and Engagement for Southern Cross Health Insurance, said that feedback from businesses which choose to be with Southern Cross clearly shows that the benefits provided to employees contribute to their sense of being valued by their employers.

“Celebrating that sense of purpose is something we wanted to capture with this campaign. Our customers who chose to work with us on this project - Oha Honey, Primero Profiles, BECA, Weleda and Unison - typify the thousands of businesses in Aotearoa who support their people with Southern Cross demonstrating that when you take care of your people, they will take care of your business.”

The work was created by TBWA\New Zealand, after it won a competitive pitch last year to become the creative agency on record for Southern Cross Health Insurance and Southern Cross Pet Insurance.

TBWA/New Zealand’s Chief Creative Officer Shane Bradnick said the campaign presented an opportunity for Southern Cross to champion the efforts of everyday heroes who make a vital contribution to not only their place of work, but their wider communities and country.

“After the past couple of years, nothing feels more important than acknowledging the passion and dedication of New Zealand’s workforce. It was inspiring to be able to capture a representation of our country’s diverse and hardworking people, and then be able to share and celebrate their images and stories with the rest of New Zealand.”

Tags: Southern Cross Healthcare

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