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LifeDirect and BizCover join forces to expand business

Online insurance comparison service LifeDirect and BizCover, a platform for comparing small business insurance, have combined forces.

Thursday, July 6th 2023, 9:07AM

by Kerry Meadows-Bonner

The collaboration signals LifeDirect's venture into additional insurance verticals. Using BizCover's online comparison technology, along with its collection of business insurance solutions and insurers, LifeDirect will extend its product range, offering a more diverse selection of coverage options via the Lifedirect.co.nz portal.

BizCover's white-label solution will enable LifeDirect to provide a fluent, comprehensive insurance experience under its established brand, says Sean Craigen, BizCover's NZ country manager.

"By venturing into new insurance verticals and offering a fully white label solution, we aim to deliver LifeDirect customers an unmatched business insurance buying experience that caters to their specific requirements."

LifeDirect chief executive officer Mark Solomon says, "We have been deeply impressed by BizCover's speed in establishing this solution for us, going from contract signing to launch in just three months."

Tags: LifeDirect

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