About Good Returns  |  Advertise  |  Contact Us  |  Terms & Conditions  |  RSS Feeds Other Sites:   depositrates.co.nz  |   landlords.co.nz
Last Article Uploaded: Friday, October 21st, 4:51PM
Latest Headlines

Everyone's lining up for Life2go

Online life insurance is proving as popular with financial advisers as it is with the public.

Thursday, June 21st 2001, 10:26PM

AMP says Life2go, its first online life insurance venture, is being used as much by insurance sellers as buyers.

About half the sales through the site are directly to customers, says AMP Financial Services manager of customer solutions, Andy King.

But the other half are made through agents and AMP’s own sales team.

"For agents and our direct teams it’s almost become a business to business tool," King says.

"What we’ve found is that having the product online, it’s not just customers who are buying though that channel, advisers are using it as a low-cost, standard life product."

Seeing the way the site has been used by agents and AMP’s own team has been the biggest lesson learned from the venture, he says.

Life2go was launched (under the name EZ Life) last June offering term life cover for up to $300,000.

The risk profiling and application are done online, though a client signature is also needed.

King says the site accounts for a very low percentage of AMP’s life sales. But it has been important in helping AMP develop other online products.

"One reason we embarked on the project was as a test for us – to demonstrate how to develop online products."

Experience so far shows the Internet is an attractive, low cost way to sell insurance, he says.

« Weinsure goes hunting for bean-countersLumley Life seeks to by-pass troublesome upfront agents’ fees »

Special Offers

Commenting is closed



Printable version  


Email to a friend
Strategy Thoughts
News Bites
Latest Comments
  • KiwiSaver risk reward just 2.1%
    “@ Non-aligned Oh, you read the whole thing? I stopped at the 6th word - Mellville......”
    1 day ago by Dirty Harry
  • KiwiSaver risk reward just 2.1%
    “The Milford Acvtive Growth KiwiSaver was not either the best or even second best performing KiwiSaver Fund for the most recent...”
    1 day ago by non-aligned AFA - North Shore
  • Wait continues for FAA detail
    “I am not sure of your background Craig and it's not often i agree with Brent but it is important to know what background...”
    2 days ago by gavin austin adviser business compliance
  • KiwiSaver advice sparks complaints
    “"Banks told Good Returns it was sometimes hard to offer personalized advice within the confines of a QFE structure." So...”
    2 days ago by R1
  • Klipin takes helm of FSC
    “Good appointment. Congrats Richard...”
    2 days ago by Pragmatic
Subscribe Now

Cover Notes - Specific news aimed at risk advisers

Previous News


Most Commented On
About Us  |  Advertise  |  Contact Us  |  Terms & Conditions  |  Privacy Policy  |  RSS Feeds  |  Letters  |  Archive  |  Toolbox
Site by Web Developer and eyelovedesign.com