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Pinnacle at the peak

A New Zealand website has won an award for being the first in the world to offer a online underwriting.

Thursday, September 18th 2008, 8:21AM
The site, Pinnacle Life, offers consumers immediate online life cover. The award it won was the 2008 INNovator of the Year award, which is organised by the Chicago-based Insurance Networking News (INN), a technology publication for the global insurance industry.

Pinnacle Life launched in May 2007, making it the first life insurance provider anywhere in the world to deliver immediate, fully underwritten online cover to consumers.

Pinnacle Life, powered by Intelligent Life software, set out to target an emerging life insurance market amongst internet-savvy consumers and has enjoyed significant growth since it launched its instant life insurance online.

It was the only company from outside the United States among the 20 finalists for the award.

It was also the only finalist whose innovation directly benefited the customer, rather than merely delivering cost savings to the insurance provider.

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