AIA’s new product designed for life
While AIA’s new Cover for Life looks like a level premium product it is something different the company says.
Thursday, March 26th 2026, 4:48AM
Cover for Life is designed to provide certainty by offering cover for the policyholder’s entire lifetime. The policy will pay out whenever the insured person passes away, provided the policy is in force.
“This is different from traditional level premium options, which provide cover only to a selected age and may never pay a claim if the insured outlives the cover period,” AIA Chief Product and Marketing Officer Alex Kϋhnast says.
“While Cover for Life includes a level premium structure for the chosen payment term, the level premium feature is not the core purpose of the product.”
“Its fundamental benefit is the lifetime cover with a known and finite premium payment period.”
Customers can choose to pay premiums to age 65, 70 or 80. The selected payment term must be at least 10 years long from the customer’s start age. For example, a customer who is 50 can select a payment term to age 65. A customer who is 57 cannot select age 65 because this would not meet the minimum 10-year requirement, so their options would be to age 70 or 80.
Premiums stop at the anniversary following the selected age, and the policy remains in force for life.
Cover for Life includes a paid-up option. Once at least 50% of the chosen payment term has been completed, the customer can choose to stop paying premiums. The policy continues with a reduced sum assured amount. The paid-up value is calculated using the proportion of the payment term completed multiplied by the original sum assured, and includes a five percent adjustment as set out in the policy document.
Because Cover for Life provides lifetime protection with finite premiums, and includes features such as the paid-up option, premiums are higher than those for traditional level premium or rate for age products,
“These products are not directly comparable because traditional level cover ends at a specified age and may never pay a claim, while Cover for Life will always pay out unless the policy is lapsed,” Kϋhnast says.
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