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Sovereign launches loyalty programme

Sovereign is changing the way its best-performing advisers are rewarded, with a new loyalty programme that recognises existing and new business.

Friday, February 10th 2017, 6:00AM

Ascend by Sovereign is billed as a way to combine Sovereign’s incentive offering into one package to deliver rewards, education, support and tools to build advice businesses.

“Sovnet was ground-breaking when it launched 21 years ago, but adviser needs have changed. So we are very proud to launch Ascend, a special loyalty programme that meets today’s market demand,” said Sovereign’s new head of retail distribution, Anna Schubert.

“Through Ascend, we are showing our full strength as New Zealand’s leading life and health insurer. Ascend gives our top 200 advisers business growth grants, educational opportunities, access to Sovereign’s decision makers, guidance on regulation and compliance as well as incentives.

“Most importantly, we are putting everything we have behind helping our valued advisers grow their business so they can continue the very important work they do – that is protecting the health and wealth of New Zealanders.”

Ascend by Sovereign ranks the top 200 advisers into tiers (Platinum, Gold and Silver) by recognising new and existing business.

“We’re acknowledging the hard work our advisers do every single day to bring in business and look after their clients. Best of all, Ascend is flexible so it meets the diverse needs of our advisers and allows them to focus on the areas of their business they most wish to grow.”

Ascend works on a calendar year and every month advisers will be updated on their indicative ranking and results so they can benchmark their performance and set goals. As the in-force business, persistency and performance of other advisers changes each month, rankings may change too.

“Through the launch of Ascend, we are sending a clear message to advisers that we are here to help them get better outcomes for their clients.”

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