About Good Returns  |  Advertise  |  Contact Us  |  Terms & Conditions  |  RSS Feeds Other Sites:   tmmonline.nz  |   landlords.co.nz
Last Article Uploaded: Saturday, May 25th, 2:10AM
rss
Latest Headlines

Southern Cross picks up awards

Southern Cross Health Society has been recognised for its revamped member engagement programme, winning four awards at the NZ Direct Marketing Awards, including two golds.

Tuesday, March 5th 2019, 6:00AM

The Society, New Zealand’s largest health insurer, was the only insurer to win awards at the event.

Southern Cross Health Society chief marketing officer Chris Watney welcomed the recognition of the business’ efforts to deliver a world-class communications programme to its members.

“Health is of utmost importance so empowering our members with new tools to be in better control of their health, including and beyond insurance, is part of our strategy to assure members of their health and wellbeing,” he said.

He said the programme drove more personalised communications by reflecting the life stage and lifestyle of a member. This was based on customer insight and delivered through relevant and timely messages matching the customer lifecycle, all triggered from a new marketing data framework.

“As a not-for-profit Friendly Society, Southern Cross operates solely for the benefit of our members so I’m extremely proud of the work by our team to have better conversations with our members.

“Our aim was to grow and retain membership, help members better understand their policies and benefits, increase digital adoption among members, lift engagement and improve our communication processes.”

Watney said the programme was delivered in a time of increased competition where claims costs were escalating, and premiums had to increase, creating a need for Southern Cross to engage proactively with members.

Tags: Southern Cross

« AMP gets rating downgradeAccuro boasts growth »

Special Offers

Comments from our readers

No comments yet

Sign In to add your comment

 

print

Printable version  

print

Email to a friend
Insurance Briefs

Fidelity Life team up for award
Fidelity Life chief technology Officer Dan Wilkinson and his team have been named as a finalist in the Best ICT Team Culture category at the 2019 New Zealand CIO Awards.

Cigna to support kids' mental health
Cigna New Zealand and Life Education have partnered to develop Small Changes Whānau Challenge, a new take-home resource that will support classroom learning about kids’ mental health and wellbeing.

AIA and Sovereign close online product
Sovereign's guaranteed acceptance insurance product Simple Life is being closed to new business.  

Cigna expands into South Island
Cigna has officially opened its new office in Christchurch, the organisation’s first move into the South Island.

News Bites
Latest Comments
Subscribe Now

Mortgage Rates Newsletter

Daily Weekly

Previous News

MORE NEWS»

Most Commented On
About Us  |  Advertise  |  Contact Us  |  Terms & Conditions  |  Privacy Policy  |  RSS Feeds  |  Letters  |  Archive  |  Toolbox
 
Site by Web Developer and eyelovedesign.com