AIA's shot at a TV ad
AIA New Zealand joins forces with Dame Valerie Adams to help Kiwis live healthier, longer, better lives.
Monday, August 19th 2019, 9:48AM
Dame Valerie Adams
AIA New Zealand has released the results of some research looking at what New Zealanders perceive as ‘healthy’. The research showed that 54% of New Zealanders think physical activity and exercising regularly is the key to living a healthy life.
To help encourage Kiwis in their health and fitness journey AIA New Zealand has joined forces with Dame Valerie Adams, to launch a nationwide campaign to inspire New Zealanders to live healthier, longer, better lives.
“As an athlete and mother of young children, I value the importance of leading a healthy lifestyle for myself and my family”, says Adams.
“My health journey isn’t just about winning medals but about having the energy to live the life I want with the people I love. I’m excited to join the AIA family as we encourage New Zealanders to overcome their challenges by taking small steps towards a healthier life together.”
“Our vision is to champion New Zealand to be the healthiest and most protected nation in the world. It is fantastic that the majority of Kiwis surveyed place importance on their health and see that some form of physical activity supports them to live a heathier, longer, better life,” says Damien Mu, AIA Australia and New Zealand CEO.
Together with the recent launch of AIA Vitality, the campaign aims to inspire Kiwis to make small changes to their lifestyle and diet to start reaping the health benefits.
Adams joins former All Black, Ian Jones and health advocate and influencer, Jess Quinn, as AIA Vitality Ambassadors.
“We hope that by having extended AIA family members and inspirational role models like Dame Valerie Adams, Ian Jones and Jess Quinn share their stories, that other Kiwis will be inspired to make small changes to their health”, Mu says.
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