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AIA policy encourages Kiwis to ‘share the love’

New eligible AIA policies come with the option to gift life insurance to a loved one.

Monday, September 28th 2020, 2:22PM

Nick Stanhope

New independent research commissioned by AIA New Zealand reveals that more than a third of Kiwis don’t want to think about the idea of dying and haven’t considered the financial impact it would have on their family.

AIA chief executive, Nick Stanhope says New Zealanders need to become more comfortable with planning for their future and with having conversations about financial protection.

“We want to make it easier for New Zealanders to have a conversation about why life insurance is important. It’s why we’re encouraging all new eligible policyholders to Share the Love.”



AIA’s Share the Love is a first-of-its-kind initiative in New Zealand where new policyholders are encouraged to gift a free six-month $50,000 policy to a loved one.

“We’re thrilled with this initiative and we hope it results in more New Zealanders understanding the benefits of financial protection,” says Stanhope.

The research also revealed one in three said they would be prompted to take out a life insurance policy only when they themselves, or someone close to them, had a health scare. And that close to half of all respondents believe our public health system and accident insurance scheme mean it’s less important for Kiwis to have life insurance cover.

“For New Zealanders to live healthier, longer, better lives, it’s important we improve our understanding of financial matters, that we sit down and talk to a financial adviser, and that we take steps to protect our assets and our ability to look after our loved ones should the worst happen.”

Tags: AIA insurance Life insurance

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