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Sovereign urges action

Sovereign is launching a new advertising campaign that it hopes will adddress low levels of insurance in the New Zealand millennial market.

Tuesday, March 1st 2016, 9:08PM

It is the next chapter of its "Life. Take Charge" brand campaign, and focuses on the need to take action.

Chief marketing and strategy officer Chris Lamers said the digital-led campaign had been created to combat everyday excuses, empowering Kiwis to take action and take care of their personal and financial wellbeing.

“We can always find a reason to not pursue the life we want, to not do the things we should, to not take action. As humans we have this incredible ability to justify why we can’t do something, especially to ourselves. But taking action isn’t always easy – sometimes the things we know we should do, don’t get done.

“So we’re saying procrastinate later because action will always trump excuses. Getting a plan in place, should the unexpected happen, is important no matter what your age – and our challenge is educating millennials on how life and health insurance is relevant to them and a significant part of planning for the future."

New Zealand has the third-lowest penetration of insurance among 31 OECD countries with only Greece and Mexico behind.

“Research shows us that many New Zealanders don’t have plan b in place if life throws them a curveball like being unable to work due to an injury, and we think there’s no time like the present to inspire and empower Kiwis to take charge of their life,” said Lamers.

Tags: Sovereign

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