tmmonline.nz  |   landlords.co.nz        About Good Returns  |  Advertise  |  Contact Us  |  Terms & Conditions  |  RSS Feeds

NZ's Financial Adviser News Centre

GR Logo
Last Article Uploaded: Friday, July 26th, 10:20PM

Insurance

rss
Latest Headlines

Cigna rebrands to target the young

Tuesday, July 3rd 2018, 1:35PM

Cigna Insurance, which has agreed to buy OnePath, has launched a new brand campaign, which it hopes will resonate with younger New Zealanders during key life stage moments.

“Life is made up of a series of changes, through choices or chance – and sometimes we don’t get to choose the pathway we take,” Head of Marketing Suzanne de Geus says.

“This new campaign is about celebrating life, all of life, no matter where it takes you.  As changes happen, life insurance becomes more important to get sorted, so you can make sure the ones you love are protected and then get on with living a happy life full of the things you love.”

This year marks Cigna’s 100th year of operation in New Zealand and this new campaign gets Kiwis to celebrate life, with full peace of mind that Cigna has their back.

Cigna aims to re-frame its brand, and talk to a new generation of Kiwis who aren’t necessarily following the same pathways as their parents in life.

Tags: Cigna

« Cigna cuts ties with LifeDirectnib partners with Ronald McDonald House »

Special Offers

Comments from our readers

No comments yet

Sign In to add your comment

 

print

Printable version  

print

Email to a friend
Insurance Briefs

Why nothing else?
We wanted to dedicate this email solely to Graeme Lindsay; That's why there are no other stories.  A full newsletter will follow.

PIC Insurance Brokers partners with RE/MAX New Zealand
PIC Insurance Brokers has entered into a new strategic partnership with real estate company RE/MAX New Zealand as the exclusive insurance broker.

New customers get 3-months' premium-free on Fidelity Life
Fidelity Life has announced a special offer to cover new customers’ premiums for the first 3-months of their policies.

Premium relief for customers in drought areas
Fidelity Life offers premium relief to drought-affected customers

News Bites
Latest Comments
Subscribe Now

Mortgage Rates Newsletter

Daily Weekly

Previous News
Most Commented On
About Us  |  Advertise  |  Contact Us  |  Terms & Conditions  |  Privacy Policy  |  RSS Feeds  |  Letters  |  Archive  |  Toolbox  |  Disclaimer
 
Site by Web Developer and eyelovedesign.com