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Pinnacle Life boosts 'instant' life cover

Pinnacle Life has increased its electronic underwriting limits by 60%, enabling it to now offer life cover up to $800,000 instantly online.

Friday, February 1st 2008, 11:20AM
Pinnacle partner Ed Saul says, "You can now insure your life for $800,000 without a medical and get your policy straight away."

When Pinnacle launched in May 2007, its limit was $500,000. "Our limit came under pressure with increasing numbers of consumers seeking the convenience of instant cover for yet larger policies," said Saul. They responded with $800,000, available "with the click of a mouse."

Applicants are led through a series of typical insurance underwritten questions covering their health, lifestyle, occupation and pastimes. Those with no indicated health risks can complete the process – from quote to policy document – in less than 10 minutes.

Saul believes their increased limit enables them to compete more readily with the more traditional paper-based products.

Pinnacle Life's $800,000 limit is backed by Hannover Re, the largest re-insurer of life-risk products in Australasia. Hannover Re endorses the 60% increase, reflecting their confidence in the quality of Pinnacle's online system.

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